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Your booth is a representation of your company, your brand, your image. Yet, how many times have you seen a sharp looking display booth with sub-par lights or no lights?

And when I say sub-par, that can mean a bunch of different things.

First, a poor lighting system does not do its primary job; provide adequate light where it’s required.

The second goal of a lighting system is to not draw attention to the actual lighting apparatus and away from the product or service you’re trying to sell.

It never fails to amaze me how people don’t realize how much “image and credibility” damage is caused by a junky looking lighting set up with wires going all over the place, bent poles leaning awkwardly, and peeling pain that doesn’t even match the booth display.

Virtually any trade shows you attend will be highly competitive so why not give yourself a competitive advantage through superior lighting that will not only increase your traffic, enhance the display of your product or service, and promote your image, but also make you stand out over would be competitors.

Prism Lighting Group specializes in providing superior high-quality exhibit lighting!