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Tuesday, June 5th, 2012

When designing a booth most designers will have a vision of the booth’s concept in their mind before they put anything down on paper. Booth lighting should play as big a role as the booth design itself, because lighting can make a booth more inviting if done correctly.

Lighting, and more specifically the color temperature of the lighting, gives a booth its desired look. Color temperature is measured in degrees of Kelvin (K).

Warm tones or warm white (3000K), is generally used on wood grains and earth tone decor for warm, inviting social lighting. The warm white will give you a yellowish lighting effect similar to incandescent.

Natural tones (4300K) is used more for beige and light color decor. This color temperature is best for product enhancement as its color temperature does not take away from the natural colors of your graphics and products. It is a white light very similar to a cool white fluorescent light.

Daylight or pure white tones (5500-6500K) is best on whites and for making your graphics pop, when rear or side lighting in a light box. Note that you should use a pure white tone in your light boxes. Watch out for the bluish white light sometimes found with LED-lit sign boxes, as that bluish white light truly does take away from your graphics.


If you are not sure which color temperature suits your booth design best, just try some samples, that will make it much easier to come to a decision.

A typical halogen lamp sides on a warmer yellow light, it is a common light found in the trade show industry, if you want your booth to stand out remember whiter is brighter and you will get noticed.